Launching Your Pillar In 5 Minutes
We know you're busy, and you just want to hit the ground running - follow the steps highlighted below to get launched today!
In this article:
- Step 1: Personalize Your Pillar
- Step 2: Setup Direct Deposit
- Step 3: Add Your Products
- Step 4: Launch Your Pillar Store
Step #1: Personalize Your Pillar 🙋🏻♀️
Set up your Profile
Go to the Store tab on the lefthand sidebar and select the "edit" icon next to your name & profile picture.
This lets you edit your profile picture, name, bio, as well as your social links. When you are finished, make sure to hit Save!
Design Your Store
Just hit the Design tab to choose a theme, or edit any/all colors, font, corner radius (whether your blocks have sharp edges or are round), etc!
You can learn more about all the design tools at your disposal here: How to Customize Your Store Design if you'd like.
Step #2: Set Up Direct Deposit 💸
Set up direct deposit by integrating Stripe or PayPal as your payment method!
Step #3: Add Your Products 🔧
An important part of our mission is to help our customers make money - so lets get you started to earn that first $ on Pillar!
From our customer base of 100,000+ creators, we've gleaned some insights, such as offering at least 2 - 4 products on your store, including one of each of the options listed below:
High Ticket Items
These higher priced items require more of your time, but less time to get up and running.
Time Investment: High
Preparation Investment: Low
Examples:
- 1:1 Coaching Calls
- Coaching Packages
- Masterclasses
- Webinars
Pros
Direct, real-time interactions with your clients
Minimal preparation needed once you've established your expertise
Cons
Each session or event requires a significant time commitment
How you can get started:
By setting up a Calendar Booking Product on Pillar, you can begin to start offering these bookings & collecting payments!
Offering 1:1 calls is one of the easiest products to start selling immediately. That's because you are selling your knowledge, expertise, and time.
Pricing Guidelines:
- Newbie Coaches: $25 - $60 per hour
- Advanced Coaches: $75+ per hour
- Expert Coaches: $200+ per hour
Oftentimes, you can use these calls with followers to understand what they would be willing to pay for, and build products accordingly for those use cases.
Remember - your job is to find out what followers are willing to pay for!
Mid Ticket Items
These medium priced items are typically less time intensive than your high ticket items
Time Investment: Medium
Preparation Investment: High
Examples:
- Courses
- Subscriptions
- Custom Requests
Pros
- Good source for passive income
- Good balance of revenue and scalability
- Opportunity to show your expertise in-depth
Cons
- Significant upfront time investment (especially for courses)
How you can get started:
Custom Requests are the quickest way to make money once you've set up your Pillar. Pay attention to this feature if you've ever gotten DMs from followers for tips or advice. You'll spare your comments section & DMs from being flooded, and you'll start to make money. You can literally start monetizing in minutes!
Custom Requests could be:
- Personalized Video Responses / Cameos
- Video Feedback or Reviews
- Ask Me Anything (AMAs)
- Analyses, Audits, or other Deliverables
Pricing Guidlines:
- Courses: $10 - $1,000+
- Custom Video Requests: $5 - 50 per video
If your followers are badgering you in comments or DMs to "drop that XYZ course," or you've got one in mind that you think your followers would eat up (maybe they're DMing or commenting non-stop) , then create, host, and sell a course on Pillar.
If your followers are constantly hitting you up for advice, whether in comments or DMs, then one of our favorite mid ticket items we recommend offering is a Custom Request Product.
Low Ticket Items
These are the most scalable products - bought by customers without any action on your end.
Time Investment: Low
Preparation Investment: Medium
Examples:
- Digital Downloads
- eBooks
- Templates
- Guides
Pros
- Highly scalable for passive income
- Low ongoing time commitment
- Can lead to upsells for higher-priced offerings (coaching calls, courses, etc.)
Cons
- May require some time spent on marketing and promotion of your digital downloads
Digital Downloads
Are you noticing that you're getting pinged by followers with the same few questions? Instead of responding to every DM with the same reply, you should just place your knowledge into a digital download like an eBook that lets you scale your knowledge.
Pricing Guidelines:
Depends on your niche and copy-cat digital products out there
If this is your "entry" product, then consider selling your digital downloads for $4 - $49
Email List Builder
If you don't own your audience, your entire business is at the whim of the platforms you post on
We can't stress this enough - you need to have a relationship with your audience. The best way you can accomplish this is by building an email list with Pillar's Email List Builder product.
Links
No need to have a boring looking list of links - add ANY link you'd like to your Pillar store and customize how it looks. Use the typical link format, or tiles, or even create a carousel!
Your Referral Link
If your audience would benefit from Pillar, this is an extremely easy way for you to monetize today
As a Pillar customer, you will receive 20% of every Pillar Subscription you generate forever. Pillar currently offers 4 different plans, so you can generate $6 - $249 for every referral you drive through your referral link as long as your referral stays subscribed to the platform.
Step #4: Launch Your Pillar Store 🚀
Add your Pillar link to your social media bios on Instagram, TikTok, Threads, Twitter, YouTube, etc - anywhere you generate traffic with content. Make sure to include a little message like the following above the link to direct or guide your followers to your link:
