5 Tips to Improve Your Pillar for More Sales

Here's how you're going to drive more sales with your Pillar Creator Store:

1. Keep it clean and focused. Make sure you haven't cluttered up your store with too many blocks. It's important to use a Callout block and other formats to visually draw more attention to your main product.

   1. This high-performing store does a great job drawing attention to the main digital product:

      

      
      
2. Organization is key. Make sure your most important product is high up on your creator store
   • Your 1-2 most important products should be "above the fold" – meaning visitors don't need to scroll down on their iPhone to see it the product(s)
3. Limit your offerings. Make sure you're not offering too many products that can overwhelm customers.
   • Start with 3-4 products at a time tend to perform the best
4. Optimize your thumbnails.
   • Capitalize the title of your e-book to look professional
   • Make sure YOU are in the thumbnail photo. If you’re strongly against this — then make sure the image matches the product.
   • Describe the value of what users will receive in the description of the digital product (sub-header of the thumbnail)
   • [optional] Use ALL CAPS for the CTA Button to visually draw more attention to it.
5. Insert Fan Reviews as customer testimonials to your products.
   • You can do this by clicking the Advanced tab in the builder for any product: