How To Market Products On Instagram
💡 Gentle reminder: Have conviction when you speak about your products – believe in yourself.
Here’s a comprehensive strategy you can use to get more digital product sales:
- Consistent promotion – make sure you’re talking about your Digital Products / Creator Store / Pillar Store … at least 3 times per week.
- Utilize Instagram Stories - Use the Link feature on IG stories an include an animated GIF arrow to promote the Checkout link to your product.
- Go Live with a Q&A Session! Going live on IG can significantly boost your audience awareness about your Store. Creators usually sell most of their digital products by going live.
- Create Exclusivity: “I’m only offering My Masterclass to the first 20 followers who download!”
- Create Urgency: Next week the price goes up from $29 → $50!
- Social Media Algorithm Pro Tip: Don’t use the phrase “link-in-bio” — just say check out my “Pillar” or my “Pillar Store”.
- Use a Discount or Coupon: Pillar.io makes it dumb-simple to do this.
- Leverage social proof: Testimonials are powerful tools in influencing potential buyers.
- After launching your digital product, encourage your most loyal fans/followers to share their experiences and tag you.
- Use IG Stories to showcase your positive reviews from customers to influence potential buyers.
- In other words - let your customers sell your product for you!
See several examples from our Pillar user, Christine:
