How to Create Landing Pages on Pillar

FAQs

"Why would I want to create a landing page?"

By creating a private landing page, you can sell a product to any person or audience without having to have it on your Pillar Link-In-Bio Store.

"Why not just add a product to my Pillar Link-In-Bio Store, and use the checkout page URL as a "landing page" to send to leads?"

You certainly could, but then you'd have to add it to your Pillar Link-In-Bio Store, and the URL for the checkout page would also have a "back arrow" where viewers could return to your Pillar store. Remember, leads get distracted easily if you give them choice.

Let's say you've just finished a digital download, an e-book, that you're trying to really push and sell, so you can get feedback to perfect it.

You just finished an IG reel where the Call-To-Action for viewers is to comment "book" to get a DM w/ the link to purchase the book.

You've got two options:

1. Add the e-book to your store, and DM the checkout URL for the product on your store to your leads
2. Create a hidden landing page for your e-book, and DM the landing page URL to your leads

Which one do you think will lead to more sales?

If you guessed Option 2, you're right.

"Any other good reasons for private landing pages?"

If you want to run ads on FB / IG / TikTok etc. for any of your products, private landing pages are best as viewers don't have the option to "return" to your store.

How to Create a Landing Page

1. Select Landing Pages while in the Creator Store Builder

2. Select Add Landing Page

3. Choose the product you'd like to create a landing page for (we'll go with a Digital Download for this tutorial)

   

4. Build out the landing page, by adding rich content like header images, persuasive copy, compelling sales videos, etc. Once your landing page is finalized, publish it!
5. To grab the URL for your newly minted landing page, select the 3 dots on the right hand corner of the newly made landing page and click "Copy URL." This is the URL for your new landing page - you can share it in your social media bios, as a swipe up in a story, in emails, paid ads... anywhere!

Tips for a Successful Landing Page

• Keep it Simple: Avoid clutter by keeping your design clean and focused on your main goal.
• Use High-Quality Images: Visuals can make a big impact, so use high-resolution images and videos.
• Clear Call-to-Action: Make sure your CTA is prominent and compelling.
• Mobile Optimization: Ensure your landing page looks great on mobile devices.

If you need further assistance, don't hesitate to reach out.

Happy creating!