How The Pillar Product Affiliate Program Works


In this article, you can find:


Affiliate Invite lets potential affiliates sign up for a special free Pillar affiliate account to manage their links, track sales, and receive commission payouts through Stripe. You can invite affiliates through either an invite link or with an automatic email when they purchase one of your affiliate products.


Unique Affiliate Links can be used by anyone who already has a Pillar Store. They are generated URLs created by you for each affiliate promoting your digital product. Each link contains a special code that allows Pillar to track and attribute sales to the correct affiliate. An affiliate must share the link on their Pillar Store to earn a commission.


How Affiliate Invite Works On Pillar

  1. Open your product for editing and set the commission rate in the "Affiliate" tab
  2. Copy and share the Affiliate Invite Link with potential affiliates.
    1. You can also auto-email future customers of your product this same link by toggling on the "Auto-Email Your Customers To Become Affiliates" option
  3. The invite link allows the affiliate to sign up for a special free affiliate Pillar account
  4. After signing up, the affiliate receives a unique link to your product which they can share anywhere they like
  5. When customers purchase the product through the affiliate's link, the sale is tracked and attributed to that affiliate
  6. You make money on the sale and the affiliate receives their commission

Affiliates who sign up for a free affiliate Pillar account will get access to a dashboard where they can track sales and receive payouts through Stripe


Once your first affiliate signs up, you will see an “Affiliate” tab on your sidebar. This is where you can see all your affiliates and links


For You, The Creator

As the original creator, you can:

  • Generate as many unique affiliate links for your digital product
  • Set custom commission rates for each product (or the same for all)
  • Keep track of all affiliate sales and performance

Important to keep in mind:

Each affiliate needs their own unique link for each product they promote. This means:

  • Each product needs its own unique affiliate links
  • One link cannot be used across multiple products
  • Each affiliate needs their own unique link for each product

For example:

  • Product A + Affiliate 1 = Unique Link 1
  • Product A + Affiliate 2 = Unique Link 2
  • Product B + Affiliate 1 = Unique Link 3
  • Product B + Affiliate 2 = Unique Link 4

This ensures that each link is uniquely coded to track who made the sale, attribute sales to the right affiliate, and ensures accurate commission payments.



For Your Affiliates

You can send each link with a single person to make them your affiliate.

  • Your affiliates must sign up for a Pillar account in order to share your affiliate links
  • The affiliate adds the link to their Pillar store using the “Pillar Affiliate Link” product menu option
  • Visitors who click on the affiliate’s link are taken to the original creator’s product, but the sales are tracked and attributed to the affiliate
  • You make money on the sale and the affiliate receives their commission

  1. Open the Affiliate tab of your product
  2. Use the Generate button to create as many links as you like
  3. Set commissions (these can be the same or different for each link)
  4. Copy and share your links with individual affiliates
  5. Publish the product to save your links


If you received an affiliate link from a creator, you will need to “claim” the link by adding it to your Pillar store


  1. If you don’t already have a Pillar account, you can make one at https://get.pillar.io
  2. Once you’ve logged in, go to My Store and click Add Product
  3. In the product menu, choose “Promote Another Pillar Store's Product”

  1. Add the link and write a title & description

  1. Publish the product and you’re all set!

Use the “Affiliate” tab on the sidebar to see all your links and earnings

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