How To Determine What Your Audience Will Pay For

Before developing your first e-book, you need to reflect on your content and niche.

Questions to ask yourself:

• What niche / topic does my content fall under?
• What specific problem does my content solve for viewers?
• What are the 1-2 most common questions I get from my followers (ex: in DMs / comments)?

Let’s look at Christine.Elizabeth (280K+ on Instagram) as an example:

Based on her IG Bio, Christine’s content falls under the following topics:

• Health / Lifestyle
• Personal Wealth / Finance

Once you know your niche, you need to know what the product is you’re going to sell for people.

To do this, answer the question: “What specific problem does my content solve for viewers?” for each of these topics:

Health

• Looks like Christine posts a lot of meal-prep recipe content.
  • One specific problem might be: “How do I meal prep healthy, keto-friendly meals every Sunday?”

  • 

Personal Wealth / Finance

• Looks like Christine posts about personal finance and financial freedom.

  • One specific problem might be: “How can I budget every month so 20% of my salary can go into a smart stock portfolio?”

    

Keep in mind that BAD ALTERNATIVES are the reason why people will use your digital product.

Once you’ve got your list of potential digital products topics that address a highly specific pain-point or problem within your niche…

• Do NOT go hire an expensive copywriter on Upwork or Fiverr.
• Do NOT go hire a manager to build the digital product for you.

Instead - you’re going to roll with your highly specific idea and use an AI tool to develop it quickly – see next chapter for details.

If you have a few different ideas and can’t decide which one to execute on:

• Choose 2-3 most specific ideas for a digital product
• VALIDATE them by talking to your community
• Tease the product ideas on an Instagram Live Q&A or run a poll or waitlist on your socials

Back to the example of Christine.Elizabeth (280K+ on Instagram):

We determined her niche(s) were:

• Health / Lifestyle
• Personal Wealth / Finance

We also thought up the following two digital product ideas:

• “How do I meal prep healthy, keto-friendly meals every Sunday?”

  or

• “How can I budget every month so 20% of my salary can go into a smart stock portfolio?”

  
  

Instead of making a 50-page e-book on each of these topics…just talk a couple of your followers on Instagram DMs to see which topic is more helpful to them…or try one of the following:

• Run an Instagram Story Poll announcing your up-coming e-books/guides and ask “Which of these two would be most helpful to y’all?”
• Launch an e-mail waitlist for both e-book topics and see which performs better
• Create two mini e-books/lead magnets with super basic info and offer them for free.

• Go live and talk to followers