How to Sell Digital Downloads


In this article:

Digital downloads are the top way for influencers to make money through their Pillar creator store. If you're an expert in a field or you have valuable experiences to share, selling digital downloads is a piece of cake!


What are Digital Downloads?

Digital downloads encapsulate a wide variety of products, from ebooks to lists of tips to videos: Essentially any content that can be consumed through a screen can be a digital download. Most commonly, people will sell PDF guides on Pillar.


Selling a Digital Download

First, read our article on Adding and Styling Digital Product Links. Be sure to select the Digital Download item in the selector.


Checkout Page

Now, you're ready to create the checkout page, where your goal is to drive purchases. Switch to the 'Checkout' tab near the top of the page. Just like before, you should lead with a checkout banner that represents your product well, in addition to another title/subtitle combo.

Next, give your product a clear and exciting description. Though it depends on the product you're selling, good descriptions are usually multiple paragraphs and may contain bullet points and styled text. You may use Pillar's AI tool to help you get a head start.


Pricing

Every digital download should have a price associated with it (some might be priced at $0).

  • Pillar offers a variety of nuanced pricing options.
    • For instance, you can set a discount to attract buyers.
  • Another way to entice your audience to buy a product is to accept a coupon on your product.
    • For instance, you can promote a coupon code on your Instagram Story that gives a 50% discount on a digital download (Note: Coupon discount is applied to the price after the original discount). All of these can be edited in the following screen.
  • You also have the option of adding a custom question to your checkout page.
    • One way you can use this custom question field is to collect user opinion on your product(s).
      • A question like "What do you hope to get from this guide?" can give you rich data regarding what your customers want.

Attaching Your Product

At this point, you have done almost everything needed to host a digital download on Pillar. If you already have the product ready, you can simply attach it using the button below, or send it as a URL.

If you still need to make the product, we recommend trying it on Canva, especially if it is a short guide. Canva is a great tool similar to Microsoft Word, except you have a lot more freedom to attach images and style pages. While you're working on the product, we recommend you to save the product as a draft so you don't lose all your hard work!


Advanced Features

In the Advanced tab on the top, you can adjust several features on your checkout page:

  • Checkout page color customizations
  • Extra fees
  • Custom message in confirmation email on each successful purchase
  • Fan reviews that show up on your checkout page


Now, you have everything you need to start selling digital downloads on your Pillar creator store! Happy selling! 🚀🚀🚀

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