How to Optimize Your Checkout Pages

So you've got your product added to your Creator Store and are ready to start selling...Not so fast!! You're going to want to make sure your checkout pages are optimized.

✅ Checklist for High-Converting Checkout Pages

Beautiful, clean visuals — make sure your banner image and images embedded in Checkout copy are clean & beautiful.
Accept Apple Pay – research shows iPhone users have higher odds of checking out if there’s Apple Pay supported. Tools like ours come with Apple Pay checkout, so be sure to try it out.
Be authentic in your copy. Make sure your checkout pitch copy reflect your unique voice and be genuine in your messaging to build trust with buyers.
Highlight the effectiveness of your product clearly. Explain in plain English how your product will take the customer from Point A → Point B in the best way possible.
Consider using a video banner header — upload a video sales pitch instead of a header image in the Checkout Page:
Add customer reviews/testimonials — this is critical. Testimonials will give your checkout page more credibility + social proof.
Lead with value. Highlight the benefits of your product right away and clearly explain what value followers will gain from your digital product.
Keep your sales copy concise and impactful. Avoid overwhelming potential customers with too much text. One of our Pillar customers, Christine, does a great job:
Be mindful of your pricing. For passive products like e-books, keep prices reasonable—typically not exceeding $60 USD. More intensive offerings like coaching programs can command higher prices.
Announce the launch of your store! 🚀 Don't forget to celebrate your launch. Sharing the news with your audience will generate excitement and drive traffic to your store.